Together, we make it happen.
In a world where experience matters most, the SAPPHIRE NOW conference helped you and your business to learn how to embed the intelligence it needs to win.
SAP Digital Business Services provides guidance on your transformation journey to define your strategy, make the case, consider options and to build your future.
Watch our onsite show floor videos and gain valuable insights. Learn more about our tools, and expertise that can help you tap into this vision instantly.

Best-Run Business Theater
Watch the replays of our keynote session in the Best-Run Business Theater
Watch the Replay
Michael Kleinemeier, Member of the Executive Board SAP Digital Business Services
Lead in the Era of Intelligent Enterprises
Watch the Replay
Maggie Buggie, SVP and Global Head of SAP Innovation Services
Create Business Value using Intelligent Technologies
Watch the Replay
Andreas Heckmann, SVP, Global Head of SAP Support,
SAP Digital Business Services

SAP MaxAttention Lounge
SAP MaxAttention is the most exclusive and closest way to collaborate on a strategic level directly with SAP. This tailored, on-site engagement orchestrates all SAP experts to work with you to innovate, ideate, and accelerate your organization’s digital transformation; simplify the IT landscape; and optimize operations. SAPPHIRE NOW 2019 offered the unique opportunity to meet with our executives. Thank you for visiting the lounge.