Reference:

Železničná spoločnosť Slovensko a.s.

  • Country: Slovakia
  • Industry: Travel and Transportation
  • SAP Services and Support Portfolio: SAP Advisory Services, SAP Services and Support

Offering an ecological alternative to individual car transport, Železničná spoločnosť Slovensko a.s. (ZSSK) operates passenger railway transport in Slovakia. Wanting to produce targeted marketing campaigns, the company needed access to critical customer insights to enable effective customer segmentation and sought expert help to modernize its software landscape and enable data-driven decision-making. Working with experts covering SAP Services and Support offerings and JUST IT Solutions s.r.o. to implement advanced technologies from SAP, ZSSK empowered its team with advanced marketing technology, helping it attract more customers to sustainable mobility.

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