Reference:

Yell Ltd.

  • Country: UK
  • Industry: Media
  • SAP Services and Support Portfolio: SAP Innovative Business Solutions

www.yell.com is the UK’s leading online business directory. By now, Yell Limited has put the names, addresses, and phone numbers of millions of businesses at the fingertips of prospective customers. Small-business customers particularly rely on Yell to manage Web sites and marketing campaigns for them. An implementation of the SAP Commerce Cloud solution by the SAP Innovative Business Solutions organization has helped Yell to transform from a paper-based catalog into a supplier of advanced digital services to promote 21st-century commerce.

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