- Country: UK
- Industry: Media
- SAP Digital Business Services Portfolio: SAP Preferred Success
Yell Limited is a top provider of managed digital marketing services for all types of local businesses in the United Kingdom that aims to connect consumers and businesses online. Wanting to ensure its operational and sales teams had a 360-degree view of customers 24×7, Yell needed to orchestrate change in its business processes and leverage cloud technology to connect all customer data points. By partnering with SAP to build an SAP Preferred Success plan and by maximizing its investment in the SAP Sales Cloud and SAP Service Cloud solutions not only helped Yell to take full advantage of its SAP solutions but also to enhance sales productivity and the customer experience.