The Shilla Duty Free

  • Country: South Korea
  • Industry: Retail
  • SAP Services and Support Portfolio: SAP Innovation Services, SAP Customer Experience Services
The Shilla Duty Free has positioned itself as Korea’s leading travel retailer by offering quality merchandise from over 500 world-famous brands in fashion, jewelry, cosmetics, perfumes, watches, etc. The Shilla Duty Free offers a “one-stop” shopping experience at Incheon International Airport ranging from cosmetics & perfumes to liquor, tobacco, and fashion. The recent opening of its first overseas downtown duty free store in Phuket, Thailand, reinforces The Shilla Duty Free’s commitment to global expansion. After suffering from many problems including slow performance and
lack of extensibility, The Shilla Duty-Free adopted SAP Commerce to lower the total cost of ownership and launch an extensible platform on which their ambitious digital strategy can be executed. Read how their online revenue has been on the rise and customer feedback has improved dramatically since going live on SAP Commerce.

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