- Country: Russia
- Industry: Telecommunications
- SAP Services and Support Portfolio: SAP MaxAttention, SAP Services and Support
Starting as a local provider, Tele2 Russia has grown into a national mobile technology leader. Tele2 prides itself on being a lifestyle enabler – offering innovative products and services that meet the unique needs of its subscriber. With more new products, a widening subscriber base, and increased market saturation, it needed to move from an average-margin-per-user to an individual-margin-per-user model, so it could increase financial insight and better understand subscriber behaviors. With SAP Customer Profitability Analytics, Tele2 Russia could gain detailed insight into margins across business microsegments.
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