Reference:

SAP

  • Country: Germany
  • Industry: High Tech
  • SAP Digital Business Services Portfolio: SAP Customer Experience Services

SAP IT and SAP Marketing teams turned to SAP Customer Experience Services as the recognized experts to carry out the SAP Marketing Cloud implementation, from initial proof of concept to the global go-live. SAP Customer Experience Services team brought deep expertise in best marketing operations and demand generation practices, project management, solution functional acumen, change management, and user-enablement. Also, SAP Customer Experience Services helped reshape the project strategy and optimized the global roll-out plans. SAP Customer Experience consultants helped a variety of market units to reshape their campaign and programs strategy as well as tactical execution plans, and refined lead scoring models globally for greater effectiveness.

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