- Country: Brazil
- Industry: Automotive
- SAP Services and Support Portfolio: SAP Customer Experience Services
Operating in Latin America for 65 years, multinational automobile manufacturer Groupe Renault has become a market leader, with plants in Argentina, Brazil, Chile, and Colombia. Recently, Renault do Brasil has begun to shift its success strategy focus to long-term profitability rather than just market share. To do this, it needed to reinforce its position as an automotive innovator by offering customers a fully online sales experience with all the capabilities of in-person buying.
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