Porsche AG

  • Country: Germany
  • Industry: Automotive
  • SAP Services and Support Portfolio: SAP Services and Support

Porsche AG is a German automotive manufacturer delivering luxury, high-performance sports cars to its global customer base.  As a partner of SAP since 2007, Porsche has been driving a transformation to a data-driven enterprise, maximizing the value of its data to improve performance and efficiency. Using the SAP Analytics Cloud solution, Porsche wanted to enable top management and dealers worldwide with real-time insights built on a central data governance model, starting with customer relations. With the help of Customer First, Porsche has experienced lower costs, improved decision-making, flexibility and agility in its business intelligence, increased efficiency, and standardization of data management.


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