Kontinental Hockey League

  • Country: Russia
  • Industry: Sports and Entertainment
  • SAP Services and Support Portfolio: SAP Services and Support

As sports fans’ expectations have increased, top clubs and leagues need ever-more innovative ways to energize their base and create loyal, longtime followers. To compete in the entertainment market, the Kontinental Hockey League (CHL LLC) knew it had to up its marketing game. It needed to tap the enormous potential of data siloed across sources, including the league’s Web sites and mobile app, hockey club’s sites, online stores, ticket offices, social networks, and customer relationship management systems. Integrating this data and understanding fans’ journeys through all channels would help identify fans’ needs, run consistent and personalized marketing campaigns, and analyze campaigns for even better results.


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