Reference:

Japan Tobacco International

  • Country: Switzerland
  • Industry: Consumer Products
  • SAP Digital Business Services Portfolio: SAP Value Assurance

Japan Tobacco International (JTI), one of the world’s largest tobacco manufacturers, is beginning to realize its digital vision of reshaping the future of its brand and the industry with help from SAP S/4HANA. By moving its single SAP ERP application to SAP S/4HANA, the company is increasing the speed and accuracy of data-driven insights to bring innovative strategies to market at record speed. As more and more entrants flood the market, JTI is now shifting its focus toward retaining its market leadership.

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