• Country: Germany
  • Industry: Consumer Products
  • SAP Services and Support Portfolio: SAP Services and Support

Committed to working closely with customers, adhesive manufacturer Henkel AG and Co. KGaA had already deployed the SAP Sales Cloud solution to digitalize customer experience management processes. To make it easier for salespeople to access and input account information on the go, the company turned to SAP’s Business Technology Platform to create a voice-controlled app linking with the solution. Now, salespeople can increase the speed and efficiency of their daily work and thus enhance service levels and customer satisfaction, which leads to improved customer experience.


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