Reference:

Countdown

  • Country: New Zealand
  • Industry: Retail
  • SAP Services and Support Portfolio: SAP Customer Experience Services

Countdown is New Zealand’s leading supermarket brand, with 180 supermarkets across the country serving more that 3 million customers every week. The brand is committed to providing customers with choice, value and convenience in order to achieve the best overall shopping experience. In order to improve the overall experience for its customers, a more robust and unified processes were needed to resolve challenges resulting from fragmented customer data repositories. Countdown turned to SAP Customer Data Cloud solutions and SAP Customer Experience Services as a trusted advisor to guide the implementation. Countdown shoppers now benefit from a seamless experience across channels and devices, supported with robust solutions and standardized behind-the-scenes data processes.

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