Reference:

Casey’s General Stores Inc.

  • Country: USA
  • Industry: Retail
  • SAP Services and Support Portfolio: SAP Customer Experience Services

Adapting to changing consumer tastes for prepared and ready-to-eat foods amid intensifying competition in the foodservice arena, Casey’s General Stores Inc. embedded new levels of convenience into its customer experience. Using the SAP Customer Experience portfolio, Casey’s streamlined its online ordering platform, introduced a mobile app, and created a new loyalty program. Now, Casey’s can truly focus on guests, better understand their needs, and deliver experiences that exceed those needs.

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