• Country: Germany
  • Industry: Industrial Machinery and Components
  • SAP Services and Support Portfolio: SAP Services and Support
BITZER is a manufacturer of refrigeration and air conditioning technology. It has 3,500 employees in 65 locations worldwide. The BITZER brand represents the highest standards in quality, efficiency, and reliability. Global competition, digitization in manufacturing, and the need to futureproof are factors that accelerated the company’s plan to implement advanced digital solutions and services. With SAP Sales Cloud, BITZER gained immediate global transparency across its sales operations with the ability to scale in line with its needs.

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