Alcohol Siberian Group (ASG)

  • Country: Russia
  • Industry: Consumer Products
  • SAP Services and Support Portfolio: SAP Services and Support

Creating the world’s best-selling brand of Russian vodka Five Lakes, along with its brandsBelaya Berezka, Husky, and Sibbitter, Alcohol Siberian Group (ASG) is one of the world’s leading vodka manufacturers. With support from the SAP Digital Business Services organization, ASG used agile methodologies to implement SAP S/4HANA Cloud and the SAP Integrated Business Planning solution and successfully digitalized its operations and now able to use data-driven decisions to respond faster to shifting consumer tastes.


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